How many times do we have to see the message “spring has sprung!” or “spring into savings”? Don’t use the same tired spring marketing year after year.
Here are 20 marketing ideas you haven’t thought of yet:
1. May Day baskets
May Day is celebrated on May 1st each year in many countries as an international day honoring workers. Create cute, low-budget baskets for your employees and post them to your social media accounts.
2. Host an easter egg hunt
Host a family-friendly easter egg hunt at your office. Invite your customers, followers, and community partners to participate, and make sure you have a fun promotional prize for the winners. Don’t forget to promote your event a few weeks ahead.
3. Support the earth
Have your office participate in an environmentally friendly activity in honor of Earth Day on Friday, April 22. Be sure to post it to your social media accounts!
4. Spring break stories
Share photos to your Facebook or Instagram from your employee’s spring break vacations. Ask your followers and friends to share what they did for spring break to spark some engagement. People love talking about fun trips!
5. Get involved at the farmer’s market
The farmer’s market is a great way to meet new customers. Order reusable produce bags with your company logo and distribute them at local farmers markets.
6. Spring sale
Everyone loves a spring sale! Promote your products and services using a lot of bright colors and motivating works like “renewal,” “clean,” “hope” and “joy.”
7. Update your accounts
With all the hustle and bustle, this can be an easy one to miss. Update your social media profiles and local listings with fun spring images, puns, and spring-related call-to-actions!
8. Run a spring-themed campaign
A spring campaign is a great way to let your customers know that it’s time to get out of winter hibernation! You can promote your campaign on all of your social accounts. Be sure to use common spring hashtags on your posts and content and contact (link) MegoMedia if you need assistance.
9. Send flowers
Nothing says spring better than fresh cut, fragrant flowers. Arrange them yourself or order them from a professional. There are many options for plants and florals available online. Here is one great example.
10. Run a spring-themed contest on your social media
Ask your followers and friends to participate in a contest on social media and include some cool giveaways encouraging participation. Be sure to have a clear start date and reasonable deadline.
11. Participate in outdoor community events and fundraisers with your staff
As the weather gets nicer, there are more opportunities to get your staff out of the office. Participate in a fun event outdoors and be sure to share to social media channels.
12. Host a community event
Invite your followers, community members and business partners to a fun event like a grill out, pancake breakfast, car wash or clothing drive!
13. Plant flowers outside of your office
Updating the office with fresh flowers and spring décor will help your whole team get into the spring spirit. Share some photos to your Instagram account.
14. Participate in a spring charity event
Whichever event you choose to support, be sure to find a way to encourage your staff to contribute! If your office is large enough, a friendly competition between departments is always fun and entertaining.
15. Health & Wellness Challenge
Start a health & wellness challenge with your staff and social media followers. It can be as simple as encouraging walks during lunch breaks or a step counting challenge. Health challenges often turn into fun office traditions.
16. Encourage Take Your Kids to Work Day participation
Be sure to plan a kid-friendly event for that day (bouncy houses are always fun)!
17. Honor the mothers that support your company on your social media pages
Mother’s Day is Sunday, May 8th.
Creating a quick post for each mom that has had an impact at your company will be heartwarming for all!
18. Find a meaningful way to show gratitude
Spring is when people are feeling the most motivated. Add to this positive mindset by showing some gratitude to your valued customers. There is never a bad time to say thank you!
19. Don’t forget about the tax refund…
It’s tax season! Remind your customers how their tax refund would be put to good use by investing in your services.
20. Do something that highlights your business partners
Spring is a popular time for restaurants, the floral and travel industries. Help your partners succeed this spring and they will be more likely to support you during your busy season!
Comments