For the past few years, Earth Day has become a large marketing holiday providing brands with a great opportunity to demonstrate a commitment to sustainability, But what's the reason for this trend and why should you join in? Let's discuss.
Do you know the history of Earth Day?
In 1969, to address the emerging public awareness of air and water pollution, a junior senator in Wisconsin sparked the Earth Day trend by hosting a bi-partisan campus teach-in that quicky sparked national media attention that lead to thousands of colleges and universities to organize protests against the deterioration of the climate. The following year, the first official Earth Day lead to the creation of the Environmental Protection Agency and the passage of many other environmental laws (1).
How Can Your Business Join the Trend?
Business today is all about connecting with your customer. While large companies pay for expensive commercials and high-profile endorsements to show their customer that they're doing what it takes to protect the planet, you ca also showcase your commitment to the environment by connecting with customers who care about sustainability, And here's the best news: marketing sustainability doesn't have to be expensive. Today, we'll dive into five low-cost ways to market sustainability this Earth Day.
1. Use Your Social Media
Our clients are always looking for more content ideas and Earth Day is a great source of content. Whichever platforms you are actively using or trying to grow can be used to spread your sustainable messages. Start by creating engaging content that showcases your commitment to sustainability. Use relevant hashtags to help attract new followers and customers. You can also use social media to share your sustainability initiatives or any eco-friendly products that you use in your operation. AND, don't forget to engage with your followers by responding to comments and direct messages after you post. This can help bring your posts to the top of user feeds.
2. Host a Sustainability Webinar
Hosting a virtual sustainability webinar is a great way to educate your audience about sustainability and showcase your expertise without breaking the bank. You can share how your company reduces waste, conserves energy, and inspires employees to live a more sustainable lifestyle. Not only will this draw customers wanting to learn about your business, but it can also help establish your business as a thought leader in the sustainability space. You can promote your event through social media, email newsletters, and your website.
3. Partner with Other Sustainable Brands
Aligning yourself with other sustainable brands expands your reach and promotes your sustainability efforts. You can collaborate on social media campaigns, events, and product launches. Partnering with other sustainable brands can also help you reach a new audience that is already interested in sustainability. This can help increase your brand's visibility and build relationships with like-minded businesses.
4. Switch to Eco-Friendly Packaging
Tell your audience about your move towards more eco-friendly packaging or products. This is a great way to showcase your commitment to sustainability and reduce waste. You can use sustainable materials like recycled paper, cardboard, and biodegradable plastics. As more consumers become interested in conservation, eco-friendly packaging will be attractive to customers who are looking to do business with sustainable brands. Be sure to announce your switch on your social channels!
5. Participate in Community Events
Participating in community sustainability events is an often free way to connect with your community and demonstrate your business's eco-efforts. There are likely many events to participate in near you. Look for Earth Day cleanups, farmer's markets, and local meetings or fairs. You can also be a sponsor for with community organizations that organize sustainability initiatives and events. Not only will community events increase your brand's visibility but it's a great way to build relationships with customers and other businesses near you.
We're always looking for new angles for our clients to reach their customers. Marketing on Earth Day doesn't have to cost you an arm and a leg and it's well worth the effort. By leveraging your social media, hosting a virtual sustainability event, partnering with other sustainable brands, opting for more eco-friendly packaging, and participating in community sustainability events, you can showcase your business's commitment to sustainability without breaking your marketing budget. This Earth Day, show your customer how you're making a positive impact on the planet.
Contact MegoMedia for support with your Earth Day marketing efforts!
References:
1. “The History of Earth Day.” Earth Day, 11 May 2022, https://www.earthday.org/history/.
コメント