Intimidated by digital marketing? Feel like you can’t take full advantage of important digital platforms without hiring out expensive marketing professionals?
At MegoMedia, we feel strongly that a focus on digital marketing is the best way to reach your clients and provide them messages that help them understand the value of your products or services.
Think about it. Anytime your customer checks her phone, you can be there. In this mobile age, brand awareness is built through mobile, so if you aren’t taking advantage of any digital platforms from a marketing standpoint, you are likely just seeing the tip of the iceberg when it comes to customer potential.
To uncover the rest of the iceberg and increase your business’s earning potential substantially, ramp up your brand awareness on digital platforms today.
Creating brand awareness using digital platforms does not have to be complex, and today’s tools make it easier than ever. Here are 7 simple, and completely FREE, steps to implementing digital marketing in your business’s marketing strategy.
Step #1
Determine Relevant Platforms
The importance of understanding your customer cannot be emphasized enough. You need to know not only what they are searching for online, but where they are spending the majority of their time online.
Is your customer a business professional? Then your most relevant platform is likely LinkedIn.
Does your customer love to cook, decorate and care about fashion? They are likely on platforms like Instagram or Pinterest.
Does your customer enjoy sharing advice and interacting with people they know in a community setting? Then Facebook is a safe bet.
Step #2
Create Profiles on Relevant Platforms
Once you have determined which platform you are going to start on first, it’s time to make a profile for your business. Every profile you make with a social media platform should be representative of your brand so that you are easily identifiable in a crowded online space. Your profile should have:
-A branded image as your profile photo
-A brand description or bio
-Contact information
-A link to your website
Step #3
Create graphics in Canva, post videos and photos
Creating branded graphics for your content adds a level of professionalism to your business’s social media account that sets it apart from personal accounts on the platform. Be sure all of the branded content you create on Canva aligns with your brand’s colors and fonts.
For more information about using Canva to create content for digital platforms, check out my blog post on the topic.
Also, adding images and videos to your digital platforms adds brand trust and insight into your brand’s personality.
Step #4
Utilize stories
If you are on a platform that has a story feature, be sure to post stories frequently. The great thing about stories is that you can use them to promote your own content, share content posted by others that you find relevant to your brand. Stories seem to grow in popularity by the day, so utilizing them to promote your brand, entertain and educate your audience
Step #5
Interact on your platform
Interacting often with your audience on your platform is a great way to naturally grow your online presence. When you get more established, you will be able to access analytic tools that will help you determine when your followers are most active. If you are starting a brand new social media account, start by following people that you think may be interested in your business. You can also search relevant key words to find discussions or groups online.
Getting involved in online discussions and community forums will boost your credibility as a business and drive more people to you.
Step #6
Research trends relevant to your business
When operating in a digital landscape, it is important to stay on top of trending topics that your customers may find relevant. Post content with your take on these issues and how they might impact your customer.
Step #7
Follow your competition
Keeping a close eye on what your competitors are doing has never been easier… simply follow their online accounts! See what they are posting about and try to provide content that your audience will find more valuable.
Already taken these steps? Take it to the next level with these additional action items:
-Create or update your website
-SEO and local listing strategy
-Create a Brand (Branding Analysis)
-Demographic Analysis and Strategy
-Create a marketing campaign approach
-Get involved in paid advertising
-Enhance your social media profiles
-Assess your analytics and tweak your strategy
If you’d like more information or assistance taking your platforms to the next level, contact MegoMedia today!
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