How are you getting geared up for the holidays? Hanging lights, wrapping gifts, decorating cookies?
We love the hustle and bustle that comes with each holiday season!
The holidays are a time of joy, excitement and togetherness. And, evoking this in your messaging and marketing campaigns is a great way to promote your services around the holidays.
But, don't forget that your website also needs to evoke holiday cheer!
Why Prep Your Website for the Holidays?
The holidays are a great time to boost end-of-year sales and turn interested customers into returning customers.
Capitalize on increased e-commerce
If you use your website to sell, your marketing efforts should be aiming to drive more traffic to your site and take advantage to the uptick in e-commerce sales that takes place at the end of the year.
But, to end the year strong, you have to know how to capitalize on the traffic that you drive to your website. This involves giving the appearance that your website is being regularly maintained.
Outdo the competition
It's tough competition in the online space, and you want to make sure that you're going above and beyond your competitors. And you can bet that your competitors are dressing up their websites for the holidays!
Okay, do I have you convinced? Great! Now let's dive into what you need to do to get your website holiday-ready.
How to Optimize Your Webpage for the Holidays
Make it look like Santa's workshop
Okay, a Santa's workshop theme might not fit your brand, but that doesn't mean that you can't make some tweaks to help your website evoke the holiday spirit!
Here are some things you can do to add some holiday cheer:
Use festive colors
Update your fonts to be *fun* and *cheery*
Display holiday banners
Spice up your images. Did you have an office photo? Add fun holiday effects like elf hats and snowflakes!
Canva is a great, free place to get creative with images.
Sprinkle in some holiday content & keywords
If you have a blog or any other recurring written content on your website, be sure to create holiday-related content to reach more potential customers.
Think about what your customer will be searching for online. Then, create content that answers their questions or fills their need. During the holidays its extra important to rank well in your customer's search.
And, don't forget to use keywords that will improve your search engine optimization (SEO)!
Highlight your promotions
Having a holiday sale? Pushing specific products? Make sure this is evident on every page of your website. Most website platforms allow you to add a banner at the top of your page that says "holiday sale" or whatever your promotion might be.
Need ideas for holiday promotions? Contact our team to learn how we can help!
Check that site speed
Do NOT lose out on a sale because your customer gets tired of waiting for your webpages to load.
It's crucial to be prepared for the amount of traffic you may get around the holiday season. Check your site speed and make sure it is up to the task.
Make your products visible
Improving the usability of your website involves making it as easy as possible for your customer to buy your product or service. This means showing them the shortest possible path to your products. May people opt to highlight their products on their homepage and landing pages during the holidays.
Also, be sure that your social media accounts are helping this process by highlighting your holiday offerings as well.
Make checkout a breeze
Remember that your customers are busy during the holidays! They don't have time to scroll, click through multiple pages or read unnecessarily long disclosures.
Here are some ways you can help them complete their purchase:
Make sure your payment processing is working smoothly.
Remove unnecessary words on the check-out page.
Offer multiple payment methods.
Allow them to checkout without making an account
We hope that you're ready to infuse your website with enough holiday cheer to land you a ton of new customers! If you have any questions or need assistance with the process, please reach out to us!
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