Placing the customer at the center of your marketing approach is not a new concept, but the hyper-targeting taking place in today’s marketing environment has made getting into your customer’s mindset more important than ever before.
Why is this?
It all boils down to today’s online environment. You have probably noticed that there are ads EVERYWHERE; embedded in YouTube videos, masquerading as content on your Instagram feed and even promotional posts by your favorite celebrities pushing products that they are “obsessed with” and “use all the time.”
This means that companies are not only competing with the saturated marketing environment, but they’re also competing with the effect that these endless ads have on their target customer.
What effect?
Simply put, our customers have never been bombarded with more information which means their expectations have never been higher.
The jig is up
Not only are your customers waiting for you to WOW them with exceptional advertising, but they also expect your ads to speak directly to them and their needs at the time that they are viewing them.
With an increasing awareness of the hyper-targeting happening in today’s marketing environment, your customer anticipates that you are watching their every move.
So, they expect a lot from you. Your business needs to be aware of what’s going on in your target customers’ lives and you need to present them with solutions to their current dilemmas.
The pandemic hasn’t helped
The COVID-19 pandemic has altered our world in so many ways, so it only makes sense that it has impacted customer expectations.
The businesses that survived the pandemic found ways to continually connect with their customers and were able to pivot their messages to meet their customer’s needs while the world as we knew it drastically changed. We go in-depth into the pandemic’s impact on businesses in our blog post Marketing During a Global Pandemic.
Here’s what customers today expect from you:
A seamless experience with your brand:
Essentially, the companies that were able to show their customers an exceptional experience with their brand survived; and they are still out there raising the bar. There is no room for missteps. Are you ready to compete?
Messages targeted directly to their needs:
With the newfound ability to pinpoint your customer so specifically, your customer has to be more than just the center of your marketing strategy, they have to be at the heart of your brand. Everything you do should have them in mind. And the better you know them, the easier this will be. Are you thinking about your customer with every move you make?
For you to top their last experience
Businesses are starting to create highly customized offers that steer their customers to their products. Today, you aren’t just competing with other businesses, you are also competing with your customer’s last experience.
Feeling overwhelmed? We’re here to help!
How Our Services Can Help You with Customer Personalization
MegoMedia offers many services for businesses that to help them personalize content and ads for their customer including:
Demographic Research & Understanding by Industry, with a marketing plan tailored to each and every business based on this research
Customized social media services with your branding and tailored messages
Effective website design
Search Engine Optimization and Local Listings Management
Content curation including blogs
Consistent content including updates that reflect your brand
Branded imagery used across all marketing efforts
Google Business Profile Optimization
Email Marketing
Paid Advertising
We can help you stand out in today’s marketing environment by getting to know your customer’s needs better than the competition. Don’t let your customers get away, contact us today!
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