Happy New Year! Wondering what trends will sweep the small business marketing scene in 2024? One trend we're anticipating is a rise in interactive content. With the many free or low-cost tools that small business have at their disposal, we know small businesses area already at work and eager to engage with their audiences through polls, interactive videos and personalized content even more consistently this year.
Now, let's talk about the obvious problem with this trend for many small business owners; creating interactive content is time-consuming! Well, fear not. We have you covered. Here's a guide on how to establish practices that will help you create interactive content in half the time.
Get Really Good at Using Templates
Stop spending hours designing content. Use pre-designed templates for interactive content. On platforms like Canva and Visme you have access to a variety of templates for quizzes, polls, and interactive infographics. All you need to do is customize these so that they align with your brand, saving you valuable design hours.
Don't Reinvent the Wheel
Do you find yourself getting hung up in the content brainstorm phase? This may be a sign that you need to start repurposing your content instead of starting from scratch. Take old blog posts or infographics and turn them into interactive formats. There are even tools available online that allow you to convert traditional content into engaging interactive experiences effortlessly.
Use Intuitive Technology
Choose user-friendly platforms that streamline the interactive content creation process. Options like Outgrow make interactive content for you and provide intuitive interfaces so that you don't need extensive design or coding skills to create compelling interactive elements.
Hire it Out
In 2024, let's remind ourselves that we don't need to do everything ourselves! Collaborating with professionals that specialize in interactive content can significantly reduce creation time. They can help you create engaging content and take your brilliant ideas into the interactive masterpieces that you've imagined, but don't have the time to create.
Warm up to Artificial Intelligence (AI)
One thing we're pretty sure about is that AI isn't going away in 2024. Luckily, you can use AI to your advantage when trying to automate certain aspects of interactive content creation. How does this work? Great question. AI tools can analyze your content and suggest interactive elements based on user preferences.
Plan for Batch Production
Don't underestimate the importance of planning. Devoting a block of time to planning and creating multiple pieces of content is the best way maintain consistency and ensures a steady stream of engaging content. This approach minimizes the start-stop nature of content creation, optimizing your team's workflow and helping you check content creation off of your to-do list.
The key to creating aw-inspiring interactive content in 2024 is all in the planning and smart tool utilization. Adopt these time-saving strategies to increase your content-creating efficiency and make content your audience WANTS to interact with.
We can't wait to watch you elevate your brand's presence online this year. Contact MegoMedia for more ways to improve efficiency and outperform your competition.
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