Welcome to the digital age, where businesses like yours are not only expected to excel in their industry but also to create a diverse range of content for social media marketing. Amidst this evolving landscape, one thing is certain – video should be a cornerstone of your marketing strategy.
What is Video Marketing and Why is it So Popular?
Video has taken center stage, transforming the way businesses connect with their audience. Over 90% of people report discovering new brands or products on YouTube, while 84% of marketers credit video for generating leads (Wyzowl). Furthermore, 86% of marketers have seen video increase traffic to their websites (Wyzowl). Video has always been beloved by audiences for its ability to convey information in an engaging manner. Today, we have the added advantage of accessibility, as video content can be consumed anywhere.
Types of video marketing:
Reels: Snappy, short videos perfect for catching your audience's attention on platforms like Instagram.
TikToks : Posting videos on TikTok, the platform that revolutionized short-form, engaging videos.
Live Streaming: This dynamic tool allows real-time engagement and authentic interactions with your audience
A note about the importance short videos: Short videos are easily digestible and ideal for capturing the short attention span of today's online consumer. So, don't feel like you have to create hours of video content when a brief clip is all that you need. And, you're in luck. Making video content has never been easier!
Creating Videos for Your Small Business:
Before Hitting Record:
Choose a Camera: Utilize any camera you have access to. Yes, even your smartphone will work.
Understand Optimal Lighting: Make sure that whatever you're shooting is well-lit, facing a window if possible. To avoid shadows, and additional light source might be helpful.
Stabilize Your Shot: To avoid shaky footage, place your camera or phone on a stable surface.
While Recording:
Shoot Two Angles: Give yourself some extra footage by having two different cameras going. This will give you some B-roll, or supplementary video footage, to add it when editing.
Speak Clearly: Use a quiet space and articulate your message.
Keep It Short: Remember, short videos are king, so don't overdo it. Aim for no more than 1-2 minutes.
Editing:
Software: Use a simple editing app like iMovie or free online tools.
Trim Unnecessary Parts: Edit out mistakes and pauses.
Give it a Boost with Music: Include background music if you want, this can also be done when uploading videos to social media.
Make Final Touches: Adjust colors and brightness if needed.
Sharing:
Upload: Share your video on YouTube or social media platforms.
Engage: Respond promptly to comments and questions about your post. Ensure this is done in a timely manner to drive engagement around your video.
Remember: Learning to become a video content creator will not happen over night. It takes time to master this new skill. Continue to practice and be consistent. Embrace the learning mindset.
Your Guide to Livestreaming
For those seeking to explore video further, livestreaming is an exciting avenue. Livestreaming has surged in popularity and plays a pivotal role in modern marketing strategies. Benefits include instant engagement, humanizing your brand, and fostering a sense of community.
Key Tips for Successful Livestreaming:
Planning: It may seem like people who livestream do it off of the cuff, but a lot of time and planning typically goes into preparing content and establishing a schedule ahead of time.
Relevant Messages: Livestreams should be timely. Make sure you're talking about something that is going on NOW. It can be about your business or something going on in the world.
Interact with Viewers: Your followers are notified when you go live, so this is a great opportunity to engage, ask for feedback and answer questions. Your audience will love that they have your undivided attention.
Unsure where to start? Check out some of your favorite brands and see how they have been able to leverage livestreaming. What do they talk about? What videos performed well for them? How do they keep their viewers engaged?
Integrating livestreaming into a comprehensive video marketing strategy is essential. Livestreaming's ability to bridge the gap between brands and consumers in real time makes it invaluable for fostering authenticity, building trust, and delivering captivating content. This dynamic shift in the video marketing landscape can be a game-changer for your small business.
Ready for the camera?
Don't hold back. You possess everything you need to start video marketing today. Embrace the new trend and don't shy away from going live. In the new digital age, the companies that can adapt quickly will thrive and video offers you avenues for reaching and connecting with your target audience that have never existed before.
So, grab your camera and start shooting. For assistance, reach out to our marketing team for advice about your first project. We can help your business thrive using the power of video marketing.
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